COMMERCIAL MANAGEMENT OF LIFE SCIENCE INNOVATION
AGENDA
Day 1
Welcome & Program Introduction
8:00 to 8:10 a.m.
8:30 to 10:00 a.m.
Health Care Systems
Coffee & Networking Break
10:00 to 10:15 a.m.
Boosting Organic Growth
10:15 to 12:30 p.m.
P&L Management for Organic Growth
1:30 to 2:30 p.m.
Networking Lunch
12:30 to 1:30 p.m.
4:30 to 5:00 p.m.
Case Presentation & Assisted Study Time
Reality of Compliance (part 1)
3:45 to 4:30 p.m.
3:30 to 3:45 p.m.
Coffee & Networking Break
2:30 to 3:30 p.m.
Legal Aspects of Competitive Bidding & Sales
8:10 to 8:30 a.m.
Introduction to the Day
Day 2
Introduction to the Day
8:00 to 8:10 a.m.
8:30 to 10:00 a.m.
New Products & Therapy Launches
Coffee & Networking Break
10:00 to 10:15 a.m.
New Products & Therapy Launches
10:15 to 12:30 p.m.
New Products & Therapy Launches
1:30 to 2.30 p.m.
Networking Lunch
12:30 to 1:30 p.m.
4:30 to 5:00 p.m.
Case Presentation & Assisted Study Time
P&L management for Product Launches
3:45 to 4:30 p.m.
3:30 to 3:45 p.m.
Coffee & Networking Break
2:30 to 3:30 p.m.
Mastering Branding & Communication
8:10 to 8:30 a.m.
Learning Assessment 1
Day 3
Introduction to the Day
8:00 to 8:10 a.m.
8:30 to 10:00 a.m.
New Market Entrance (New Georgraphies)
Coffee & Networking Break
10:00 to 10:15 a.m.
New Market Entrance (New Georgraphies)
10:15 to 12:30 p.m.
Legal aspects of New Market Entrance
1:30 to 2.30 p.m.
Networking Lunch
12:30 to 1:30 p.m.
4:30 to 5:00 p.m.
Case Presentation & Assisted Study Time
Business Aspects of Clinical Trials
3:45 to 4:30 p.m.
3:30 to 3:45 p.m.
Coffee & Networking Break
2:30 to 3:30 p.m.
Health Economic Assessment
8:10 to 8:30 a.m.
Learning Assessment 2
Day 4
Introduction to the Day
8:00 to 8:10 a.m.
8:30 to 10:00 a.m.
Strategy Planning & Implementation
Coffee & Networking Break
10:00 to 10:15 a.m.
Strategy Planning & Implementation
10:15 to 12:30 p.m.
P&L Management for Strategy
1:30 to 2.30 p.m.
Networking Lunch
12:30 to 1:30 p.m.
4:30 to 5:00 p.m.
Case Presentation & Assisted Study Time
Reality of Compliance (part 2)
3:45 to 4:30 p.m.
3:30 to 3:45 p.m.
Coffee & Networking Break
2:30 to 3:30 p.m.
Parachuted as GM in a New Geography
8:10 to 8:30 a.m.
Learning Assessment 3
Day 5
Introduction to the Day
8:00 to 8:10 a.m.
8:30 to 10:00 a.m.
Changing life science industry landscape
Coffee & Networking Break
10:00 to 10:15 a.m.
Actual Work-Life Balance
10:15 to 12:30 p.m.
Key Elements of Business Communication
1:30 to 2.30 p.m.
Networking Lunch
12:30 to 1:30 p.m.
4:30 p.m.
Program Conclusion
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Q&A Session
3:45 to 4:30 p.m.
3:30 to 3:45 p.m.
Coffee & Networking Break
2:30 to 3:30 am
Case Presentations with live e-feedback (cont.)
8:10 to 8:30 a.m.